UX/UI Case Studies
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An Electronics Brand Modernizing for DTC
Overview:
Flood Buzz is a personal alarm device to notify homeowners of when they have a leak in their home. Up until 2022, the business was only sold through Amazon & wholesale channels. The website was non-commerce enabled and non-web optimized.
In 2022, the business expanded into DTC, where I worked with the client to modernize their web experience for digital commerce.
Flood Buzz was looking for a full re-design of brand and digital experiences to modernize their online presence. My role within the redesign was to:
Work with client to identify key goals
Ideate optimizations, look & feel, and branding
Manage site migration from WordPress to Shopify
Create design kit and UX/UI guide
Process
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Identify Business Goals
Partnered with client to understand their business goals, key demographics, and key use cases for their new web experience.
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Ideate & Create
Created updated brand guide & web experience based on client goals. Reviewed with client and partnered on revisions.
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Implement & Launch
Post-approvals, implemented & launched Shopify-built website with updated brand look & feel.
Before Redesign:
After Redesign:
Enhancements
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Re-Platforming for Commerce
Previous website was not commerce enabled. My work with the client replatformed their website onto Shopify, unlocking enhanced shopping experiences, as well as CRM and increased media capabilities.
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Modernized Brand
Updated brand identity enabled more mobile-friendly content, consistent look & feel across customer touch points, and new asset development to be used in marketing.
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SEO Enabled
The previous website was largely images uploaded to the site, preventing the website from being crawlable. Replatforming onto Shopify allowed for searchable text and increased relevancy.